Released on: October 10, 2007, 12:17 am

Press Release Author: Carlo Castillo

Industry: Food & Beverage

Press Release Summary: A New Leader is About to Emerge in the Energy Drink Industry
...... Creating New Standards That Will Change the Landscape Forever

Press Release Body: 1954 was a historic year in Track & Field as Roger Bannister
became the first runner to break the 4 minute mark in the mile run. 2007 will be
remembered as a Landmark Year in the Energy Drink Industry with the rollout of the
first ever All Natural Energy via the marketing efforts of California entrepreneur
Carlo Castillo. \"The 1st week of November a new product called \"CRAVE\" will be
introduced from Austria to Spain and 38 other countries simultaneously and with this
drink new standards will be established in this $10 billion dollar industry,\" said
Castillo.

\"CRAVE\" is the creation of a five year old Texas based multi million dollar company
that works with some of the brightest minds in the Wellness Industry. \"The key
ingredient in our offering is known as \"FOS\" (Fructo-Oligosachharide) and sugar is
derived from FOS. The sugar that in current Energy Drinks is extremely unhealthy but
with \"CRAVE\" FOS works to sweeten the drink but is not digestible by the body. With
our exclusive Entact 77 ® Enzymatic Activation and Delivery System there are no
\"spikes\" in the sugar levels and no \"crash effect\" after 2 hours that has defined
Energy Drinks. One pack mixed with water and consumers will experience 5-7 hours of
pure natural energy,\" said the 33 year old Castillo.

The many hours of R&D has produced a product that only has only 9 calories per
serving and offers 100% of RDA Vitamin C, B6 & B12, Niacin and Panothenic Acid per
serving. \"I have a very active lifestyle,\" said Castillo, \"and I have tried other
energy drinks and noticed the effects of headaches and jitters. \"CRAVE\" truly is a
revolutionary product in this industry with no saturated fats, only 1 gram of
protein, less caffeine than a cup of coffee and has less than one gram of sugar in
each packet. I currently work in the Financial Services Industry helping clients
save for retirement and simply mix a packet of \"CRAVE\" with water and I have the
natural energy needed to be at peak performance level.\"

Castillo has an extensive business background that includes CEO duties with a
Network Company called INS that he created and ran successfully for a number of
years. \"That was a great experience in understanding the core basics that are needed
to create a business,\" said Castillo, \"and I saw a company that had taken the
necessary steps to create a world class product that is going to change the lives of
many. I went from consumer to distributor once I looked at the overall industry, the
product offering and the compensation plan for distributors. The compensation plan
for distributors is geared toward building up a residual income. I have always been
a Goal Oriented individual and my short term plan with \"CRAVE\" is to locate 100
serious entrepreneurs before the end of this year who want to become involved with a
company that will be soon be the Microsoft of the Energy Drink.\"

Web Site: http://www.cravepays.com

Contact Details: email: PromisePlan@gmail.com